Week 15: Managing Impostor Syndrome as a founder

Impostor Syndrome...

I’ve heard so much said and written about this topic, that sometimes it’s just hard to contextualise it into my own life as a corporate leader, founder, and woman. Over the past two years, as I started my entrepreneurial journey, I quickly realised that the Impostor Syndrome triggers I have to manage as a founder are very different to those I had before as someone new to the corporate world.

In this edition of our bi-weekly newsletter, I want to share with you some of the top Impostor Syndrome management techniques I’ve picked up as a founder (from personal experience + from interviewing others):

Expert Guide: Identifying and managing Impostor Syndrome triggers

In all honesty, there is NO guide to fully eliminate Impostor Syndrome - it is inevitable and can appear at any time. Instead of trying to solve it once and for all, I’ve learnt that it’s best to acknowledge it, and manage it when it arises. There are a few key triggers for Impostor Syndrome as a founder that are important to be aware of:

1. Praise and Recognition: Do you find yourself dismissing compliments or downplaying your achievements? The fear of being "found out" as a fraud can intensify when others acknowledge your successes. Instead of brushing off praise, practice accepting it graciously and internalizing positive feedback.

2. Comparison with Others: Social media and networking events can fuel the urge to compare yourself to other founders, leading to feelings of inadequacy. Remember that everyone's journey is unique, and success is not a zero-sum game. Focus on your own progress and growth, rather than measuring yourself against others.

3. Perfectionism: Striving for perfection can set unrealistic standards and amplify feelings of impostor syndrome. Recognize that perfection is unattainable and that mistakes are an inevitable part of the learning process. Embrace imperfection and view failures as opportunities for growth and improvement.

4. Entering New Roles or Environments: Transitioning to a new role or entering unfamiliar environments can trigger impostor feelings as you navigate uncharted territory. Remember that it's natural to feel uncertain when stepping outside your comfort zone. Focus on building confidence through preparation, seeking support, and embracing the learning process.

5. Fear of Failure: The fear of failure can paralyze you from taking risks and pursuing your goals, reinforcing feelings of impostor syndrome. Shift your mindset by reframing failure as a stepping stone to success. View setbacks as valuable learning experiences that propel you closer to your objectives.

6. Cultural and Societal Expectations: Societal expectations and cultural norms can perpetuate impostor syndrome, especially for marginalized groups such as women and minorities. Challenge these stereotypes and recognize that your worth is not defined by societal standards. Embrace your unique identity and contributions as a founder.

By recognizing and actively managing these signs, you can begin to challenge and reframe your negative thoughts. Here are a few tangible tips from successful female founders that I find especially helpful:

1. Celebrate Your Wins: Take time to celebrate your achievements, no matter how small they may seem. Keep a journal of your successes and revisit it whenever you need a confidence boost. Remember, every milestone is a testament to your hard work and determination.

2. Seek Support: Don't be afraid to reach out to your support network when impostor feelings arise. Surround yourself with mentors, peers, and allies who can offer guidance, encouragement, and perspective. Together, we are stronger!

3. Practice Self-Compassion: Be kind to yourself and practice self-compassion. Treat yourself with the same kindness and understanding that you would offer to a friend facing similar challenges. Remember, you are deserving of love and respect, just as you are.

4. Embrace a Growth Mindset: Adopt a growth mindset and view challenges as opportunities for growth and learning. Instead of dwelling on perceived failures, focus on what you've gained from the experience and how you can use it to propel yourself forward.

Prompt to Action

Now that you've gained insights into managing impostor syndrome, it's time to take action. Here's your prompt for this week:

Journaling Exercise: Take a few moments each day to reflect on your achievements, challenges, and areas of growth. Write down three things you're proud of accomplishing and one challenge you've overcome. Use this exercise to cultivate gratitude and self-awareness.

Remember, you are not alone in your journey as a founder. Reach out to your inner self and people around you for support and encouragement whenever you need it.

Until next time, stay thriving!

-Nareen