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Amanda Thomson, building the world's first premium non-alcoholic brand

Founder and CEO of B Corp Certified Thomson & Scott, who has created NOUGHTY, the world’s first premium non-alcoholic wine portfolio
Source: Noughty website

👇 Get connected with Amanda & her business

💡Some ‘A-ha’ moments from the podcast

  1. Accountability is key as an entrepreneur, to keep yourself going and be accountable not only to yourself but to others with whom you have shared your dreams

“I started to say I was going to do it…to a friend or family, and that accountability piece is interesting. I became accountable to myself and others.”

  1. Entrepreneurship is a “squiggly line” - you don’t need a perfect idea to start, you need to refine the idea as you go

“Usually the idea entrepreneurs end up with is normally not the idea they started out with…we need to let go of the idea that you need a BIG idea. You just need an idea, an itch to scratch, and a passion for it. And that may not be the idea you end up with.”

  1. Selling is an art of resilience, and just getting out there and trying. You have to start with your first sale and get many Nos in the process, until you understand what works vs not

“I had never sold anything directly before…it was beyond daunting! A friend of mine said you need to see my friend in a wine shop, and you need to sell it to him. She poked and prodded me until I got the sale. Sales gets easier over time, it is a muscle”

  1. Early stage media (if done well) can be a helpful funnel for funding, especially to peak the interests of angel investors when you are solving a niche problem. Also focus on getting investors who’ve done really well in your industry and can offer expert advice!

“There is so much negativity about how women don’t get enough funding…but in general, getting funding is hard. The very first angel investor I had was someone who had never invested before. She reached out to me after reading about me and the company through a newspaper as I had some early stage media”

“If there is someone in your industry who you admire, try and see if you can even get a bit of money from them as you can really benefit from their expertise”

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💬 Amanda’s advice to women who want to build businesses on their own terms

“We get too fixated on trying to find our passion idea, and I think you just need to try it. In the modern world, there are lots of ways you can get your toe in and try it out on very small levels. I would never say don’t have a Plan B…but if you’re gonna go all in, you need to be really sure if that’s what you want to be doing.”

✨PS: Update to our readers: We’re currently building something exciting to help women start impactful businesses. While we work on that, we will reduce the frequency of publishing our podcasts to 2 times a month, resuming in Jan post the Xmas holidays.
We’re still committed to tell 100 Stories, and look forward to interviewing more amazing women to add to this! Please reach out to nareens@inspirele.com if you know of someone we should interview.

Inspirele
Inspirele's 100 Diverse Stories
Tune in as we tell diverse stories of female founders around the world. These are women who've done entrepreneurship on their own terms - whether it's bootstrapping, excelling in an unexpected industry, or being a #bosswoman while juggling many other priorities.