👇 Get connected with Alla & her business
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💡 ‘A-ha’ moments from the podcast
Observations and personal development actions (e.g. buying a book) can be your fire to start something!
“She identified a gap in the market and asked me if I wanted to join her, and I said yes…We went to Waterstones on ‘How to write a business plan’ and started from there…”
Having a co-founder can really help in staying resilient as an entrepreneur. But you have to pick carefully
“We have complementary skillsets…everything I hate to do, she hates. We pick each other up and carry on”
Be clear about the fundamentals of your business, and be open to change!
“The first thing we did was write a business plan, and the financial model is super important. And then things evolve, so it’s impossible to know today what you will know in a month, so you need to always be agile”
The numbers will guide you to what you need when you start - be scrappy, and resourceful!
“I told Anna all we need is £25,000 to get the product to market. We didn’t have an office at the time. Anna did sales & marketing, and I did logistics. We used to go to stores to give out leaflets, and once we proven the concept, we got the funding”
Mistakes are unavoidable in business building. You just need to be willing to learn and correct your mistakes quickly
“When we first wrote the business plan, our plan was to follow the US plan…it didn’t quite work because in America, the companies had better machinery. We tried a few different things…and we had to completely can stuff…You just need to know when to pull the plug and go back to the drawing board”
💬 Alla’s advice to women who want to build businesses on their own terms
“Don’t take NO for an answer…if you believe in your idea and you have researched it, just find a way to do it. People said NO to us so many times, so just persevere until
you get there”
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