More about Jasmine RaeLynn
Founder and CEO of The Elite Marketing Firm, a digital public relations agency that specializes in communication, brand curation and design.
As an Entrepreneur and Publicist, she has nearly 12 years of experience working in various industries such as entertainment, lifestyle, global trade, education, and government sectors
Pro marketer! She holds a Bachelor’s Degree in Mass Media Communication, a Master’s Degree in Marketing & Communication, a certificate in Small Business Entrepreneurship, a certificate in Event Planning and a Storytelling & Content Creation Certificate.
Key takeaways and quotes that made us go ‘a-ha’
Lists are powerful tools that can simplify the seemingly daunting process of building a business.
“I wrote down whatever I could do with the time-frame I had as a single mum. I couldn’t do everything but there were some things I could do.”
Personal development is key as a founder. Regularly engage in intentional learning through books, webinars, and courses to stay informed, gain skills, and manage time effectively.
“I read about 3-4 books a month, and with that I’m very intentional about what I’m learning, gaining, and spending my time on.”
“This day and age, a lot of my tests have been on the fly, learning from different colleagues, webinars, taking certificate classes…so that I can learn what I need to be testing and how to test it.”
Be creative about funding your business. Explore unconventional methods to secure resources, demonstrating a scrappy and resourceful mindset.
“I also had to scrap…if there was a PR system I could not obtain, I used a free trial or reached out to some colleagues to see if we can go 50-50 on a subscription that I needed…and a lot of budgeting!”
Be conscious about how much you are spending on the business, and in which areas.
“I identified things that were non-negotiable in my spending…and planned accordingly.”
Seek inspiration and guidance from role models in your industry.
“I googled the top marketing firms in my area…looked for a black woman I could look up to…”
Treat your business as a service, and watch it grow organically - business opportunities can come from anywhere. Focus on the inputs you are putting in (effort, skills), and everything else will fall into place
Acknowledge the limits of your personal capacity, and delegate tasks.
“I cannot do everything and I most certainly don’t want to do everything…hire people who are good at what they do”
Share this post