👇 Get connected with Jee Yen & her business
💡 ‘A-ha’ moments from the podcast
It all feels complex and “impossible” at times. You can get a good sense of entrepreneurship by working for start ups before starting your own
“When I ventured into the start up world, I realised that the stuff that you see on the news and videos are achievable…I wanted to try to see how far I could go, so why not just start something myself”
Research your idea - the good, the bad, the ugly, to first convince yourself of the idea before you convince others
“You need to have conviction…and conviction comes from deep research. If it’s keeping you up at night, go for it!”
Focus on finding patterns in the feedback that you receive, keeping a clear eye on the problem and not the solution you have in mind
“You will eventually find a pattern in the feedback you are receiving, and then you have to make a decision if you stick with your idea…Be open minded, focus on the problem and not the solution”
“See what people are willing to pay money for…if I build this for $X, will you be willing to pay for it?”
Profitability is the heart of every business. Laser focus on being profitable can mean very different decisions vs scaling without sustainability
“We wanted to go through the VC route, but there was a fundraising winter 2 years ago. So, instead of going the traditional route, we decided to focus on the core of the business to build profitability. And we got profitable! Now we are fully sustainable”
Profitability comes from ruthless prioritisation and emphasis on the fundamentals (absolute essentials) of the business
“Take all your features (and user feedback), and see what will make you money. We took 3 months to do some soul searching, build the product, and start charging for it…when you are laser focused on profitability, it is all about the fundamentals - what is absolutely essential”
💬 Jee Yen’s advice to women who want to build businesses on their own terms
“Be kind to yourself…as women some of us have additional responsibilities. So, take care of yourself…it is in your nature to strive for bigger goals because otherwise you would not consider entrepreneurship, but take care of yourself”
Jee Yen, the data scientist turned tech start up founder